Welcome to B2C Creative Insights, your premier resource for actionable marketing strategies, media expertise, and exclusive highlights from the brands, industry leaders, and collaborators shaping the future. Formerly the Small Talk Newsletter, this revamped platform continues to focus on empowering businesses and individuals by blending insights with community connections.

Our mission is simple: help you create, connect, and grow with effective strategies and inspiring stories.

Vision and Purpose Over the years, I have honed a skill that has been instrumental in merging content creation with community engagement, addressing tight community pitfalls such as the lack of overlap opportunities. For example, if you’re a bartender or real estate agent and you only spend your time talking and hanging out with bartenders and real estate agents, then you might find yourself more limited in opportunities in comparison to someone who is putting themselves in front of diverse groups of people.

By integrating this newsletter with a weekly podcast that I’m also calling “Small Talk” and tying it to real-world events and issues, Small Talk will be able to offer a comprehensive approach to professional growth and networking.

What You Can Expect

Actionable Marketing & Media Strategies

Learn how to plan ROI-driven event campaigns, craft viral social content, and position your brand to stand out in a crowded market. For example, did you know that hosting monthly micro-events can create measurable customer retention and build deeper audience connections? Check out our guide on how to use Instagram to drive event awareness and build long-term loyalty.

Brand Spotlights & Success Stories

Get inspired by the brands we’ve helped scale through creative content and event marketing. This week, we’re spotlighting Trinity Jackson, a social media strategist transforming the beauty service industry. Her insights into leveraging content to drive real-world business growth are must-hear takeaways. Watch her interview on our B2C Creative YouTube Channel now!

Exclusive Leader Interviews

Gain insider knowledge directly from industry experts. Trinity Jackson’s recent interview highlights how social media can empower service-based industries to connect with their audiences and turn followers into loyal clients. These interviews provide practical tools and strategies you can apply today.

Event Updates & Opportunities

Don’t miss the next Small Talk Connect happening tomorrow evening at FAO Houston. This cross-industry networking event features interactive games like Connect 4, opportunities to connect with professionals in real estate, finance, healthcare, and more, plus an exciting lineup of speakers and sponsors. First drink’s on us—see you there!

Who is this for  

Although my dominant history is in hospitality and media, I have had the pleasure of working with clients across all industries, and as such, it has provided me with chops and vocabulary adoption to mix and mingle wherever. With this “Small Talk,” I hope to provide these same chops to you all. Ideally, you get some information and value from the messages I send out, and you take it into your daily life and utilize it to build cross-industry relationships, opportunities, or even increase business for yourself.

In short, I think this newsletter will be great for exceptional service industry veterans (seasoned bartenders, bar managers, and innovative owners looking to get an edge). But it also caters to a broader non-service industry audience by making their stories the highlight, including investors looking for opportunities, influencers sharing their trade secrets, event curators looking for venue partners, startups looking for employees, and small businesses eager to forge meaningful connections and explore new opportunities.

What to Expect Each Week: 

Industry Icebreakers: Practical conversation starters to help bridge the gap between the service and non-service sectors. Examples:

• Hospitality (Food/Beverage): "Have you noticed the uptrend in cocktail lounges and speakeasy in the city ? Why do you think investors and operators and shifting towards that trend vs the safe sports bar?”

• Real Estate: “Major city suburbs are growing at an very fast pace, largely due to the development investment they’ve put into the spaces. You now have inner city entertainment available. How does this trend affect inner city house pricing when these homes are older and no longer the only places considers lifestyle convenient?”

• Finance: “ With the digitization of financial products on the rise such as crypto and tokenization - how do you think this trend is going affect the private equity industry (use this time to drop some insight on how you want to raise money from investors for a business idea).”

• Healthcare/Wellness: "There's a lot more talk about mental health these days. Do you see any benefits also addressing it head on in your medical practice (or even workout classes if they are in fitness)"

• General Personal Development: How do you fit learning into your busy schedule, and how does it help your career?"

Additional Highlights:

• Community Spotlights: Inspirational stories from our community members like Karla, a realtor who transitioned from customer service to real estate, leveraging hospitality skills to excel in her field.

• Current Trends: Insightful analysis on the evolving service industry landscape, focusing on the challenges and opportunities presented by technological advancements and market shifts.

Exclusive Access (In-Person & Virtual): Opportunities for subscribers to engage in brainstorming sessions, workshops, and special events that facilitate direct interaction with industry experts.

Your Feedback Matters Your input is crucial. After diving into this issue, please comment with your thoughts, suggest topics, and let us know how Small Talk can serve you better. We envision Small Talk as a dynamic platform that evolves based on subscriber feedback. This community-driven approach ensures that each issue is tailored to the needs and interests of its readers, making every edition a valuable resource for professional and personal development.

Join Us Subscribe to Small Talk for a fresh perspective on building your network and enhancing your professional journey. Engage with us, share your thoughts, and let us help you navigate the complexities of today's professional world. Also, don’t forget to subscribe to our YouTube channel for extended content and discussions.

About Me: I'm John Pittman, founder of B2C Creative and I’m also a deeply rooted consultant, entrepreneur and content creator within the hospitality industry. Over the past decade, I've transformed my passion for bartending into a thriving business that spans event management, media production, and digital marketing. My side quests, including SpeedRailz and Craft Clash, have revolutionized how industry leaders connect and compete, fostering a vibrant community across Texas.

At the heart of my work is a commitment to creating spaces where professionals can grow both online and offline, leveraging media to build lasting relationships and drive community engagement. If you're looking to elevate your brand or forge new partnerships, I'm here to guide you through every step, ensuring your next project not only meets but exceeds your expectations (Just shoot me an email [email protected] to see what that looks like).